FUNdamentals 12: So like, what is K18?
You know what's fun? When your product works. We'll be breaking down key info + recommendations to help you get the most out of K18.
Read MoreBeing the rebels we are, we like to toe the line between a few common categories. Our biomimetic breakthrough is unlike anything else…Are we a treatment? A mask? A conditioner? A bond builder? Yes and no…
Here’s how we like to think about it.
Ready to introduce us to a friend or stylist? Don’t worry! We’ll do allll the talking. Here are a few pointers to talking K18 speed-dating style:
- We’re next-level. K18’s leave-in targets damage where traditional masks, conditioners, and bond builders can’t reach—the innermost layers of hair (polypeptide chains).
- We’re overachievers. Our biomimetic peptide restores broken disulfide bonds (what bond builders do) AND broken polypeptide (keratin) chains. That means reinforcement along both the x + y axis of hair. Woah.
- We’re not picky. Our molecular repair works on all hair types, so you don’t have to second-guess if we’re meant to be (we are).
- We’re pretty social. We get along with any styling routine, no problem. Just wait 4 minutes post-K18 to start your self-expression regimen.
- We like to stick around. So your results (yeah, that strength, softness, smoothness, and bounce you love) will last and get better with continued use. Nice.
Swooning yet? We thought so.
See ya soon for more FUNdamentals.
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